Explore the remarkable journey of the "Stop Finning - Stop the Trade" campaign, a successful European citizens' initiative that gathered over 1,100,000 verified signatures across 15 Member States. Supported by 105 organisations, 14 water sport associations, 14 companies, and 16 influential celebrities, including Sea Shepherd NGO, this initiative tackled shark finning with dedication and innovation.
Despite the challenges of the COVID-19 pandemic, the campaign adapted with a robust online presence and collected over 500,000 signatures in the final 20 days. Pan-European events in such cities as Rome, Athens or Berlin further amplified their message.
Read the success story to discover how the "Stop Finning - Stop the Trade" campaign reached the required thresholds through strategic advocacy and widespread public support.
