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Save Cruelty Free Cosmetics - Commit to a Europe without Animal Testing

Explore the journey of the "Save Cruelty Free Cosmetics – Commit to a Europe Without Animal Testing" campaign, the ninth successful European Citizens' Initiative (ECI). This initiative aimed to strengthen the ban on cosmetics animal testing, gathering 1,217,916 verified signatures and meeting thresholds in 21 Member States. The organisers set clear, pragmatic goals aligned with EU regulations and built a strong network of partners, including animal protection organisations and like-minded companies. They encouraged partners to adapt communication materials for international awareness days and used celebrity supporters like Ricky Gervais and Sir Paul McCartney to amplify their message. 

Read the success story to learn more about the strategies and achievements of the “Save Cruelty Free Cosmetics – Commit to Europe Without Animal Testing” ECI. 

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KOSMĒTIKAS LĪDZEKĻI BEZ NEŽĒLĪBAS: TIEKTIES UZ EIROPU, KURĀ NENOTIEK IZMĒĢINĀJUMI AR DZĪVNIEKIEM