Initiative to Ban Algorithmic Personalised Pricing

Dear Forum members,

I am in the early conceptual stage of a new European Citizens' Initiative and would value your feedback on its scope and legal feasibility.

The Observation: While the GDPR, DSA, and EU AI Act have laid groundwork for data sovereignty, I believe there is a remaining "legal vacuum" regarding Surveillance Pricing.

We are moving toward a reality where "price transparency," a pillar of the Single Market, is being replaced by algorithmic "willingness-to-pay" models. Whether it’s a browser cookie or a physical digital price tag in a store, algorithms are increasingly predicting the maximum a specific individual can afford.

The Concept: A legislative framework (potentially under Art. 114 TFEU) that prohibits the use of personal data/profiling to create individualised prices.

Questions for the Forum:

Does the AI Act’s restriction on "social scoring" or the GDPR’s "automated decision-making" (Art. 22) already provide enough protection, or is a specific "Price Integrity" regulation necessary?

Dynamic vs. Personalized: How can we best define the line between legitimate "Dynamic Pricing" (supply/demand) and "Surveillance Pricing" (personal data-driven) to ensure the proposal is proportionate?

Enforcement: What mechanisms would be needed for consumers to verify they aren't being "surveilled" during a transaction?

I am currently looking for feedback and initial connections with people residing in different EU Member States who are interested in refining this concept into a formal Citizens' Committee.

Looking forward to your insights.