Webinar 'Campaigning During a Global Crisis: How to Make your Topic Feature when External Events Take Away Attention?'

The webinar recording is available below

The key takeaways from this webinar are:

- Involve those who sign your initiative, invite them to become volunteers for the initiative which ultimately keeps people engaged with your initiative and assists in the dissemination of the initiative to other citizens

- Create a separate social media account for your initiative

- Keep the overall impact of the initiative at the forefront, citizens who sign the initiative should be able to visual the impact of this initiative

- Humanise your initiative and showcase the impact of the initiative

- Use visuals that do not require a lot of text – a picture is worth a thousand words

Language: EN

If you missed the webinar, check the video recording (available in English)

Webinar Agenda

1. Introduction and welcoming by Elisa Lironi

2. Presentation by Nils Kluger, Stop Finning - Stop the Trade initiative

3. Q&A with Audience

4. Presentation by John Holland, Holland and Partners Communications

5. Q&A with Audience

6. Closing Remarks

In this webinar, you will find answers to the following questions:

- Based on your experience campaigning for the Stop Finning - Stop the Trade Initiative, how did you conduct an effective and successful campaign when external circumstances such as the COVID-19 pandemic deterred attention away from your campaign? What tools did you use, and which were most effective in your campaign?

- Besides the COVID-19 pandemic, were there other external circumstances and/or events that made it difficult to conduct an effective campaign? If so, what were some of the ways you overcame these difficulties?

- The goal of every initiative is to gain visibility and awareness among EU citizens in order to reach 1 million signatures. How do you conduct an effective campaign when external circumstances and event take away attention from your campaign? What tools can be used to conduct an effective campaign?

- What are the main tips and best practices you can share with the audience on how to campaign in challenging times due to external circumstances, i.e. COVID-19 Pandemic, the Ukrainian Crisis?