I saw the initiative at https://www.labelveg.eu/ and it's cool, but I would actually expand the information provided even further. My idea would be even more transparency regarding products sold on the EU market – is there palm oil that's harming the environment in the product or not? Where do all the ingredients come from and which of them are obtained from fair trade sources (maybe some of this could be cross-linked to the existing Fair Trade organisation)?
There are sites such as https://world.openfoodfacts.org/ that try to crowdsource information about products, but really I think it should be the role of the companies selling these products in the EU market to transparently disclose everything. The EU should enforce this and provide an authoritative and up-to-date online source of information regarding all products.
The consumer in the EU should then be able to just scan the barcode on a product with a smartphone app to access all this information and make the right decision on whether to purchase the product or not. I then imagine a scrollable product lifecycle showing you where did the individual ingredients of a product come from.
What do you think? Is there perhaps something similar already? I mean I know some information on the product label is standardised (energy value, fats, carbs etc. in food), but I think that information is not really giving the full picture.
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