Role of influencers and social media strategies in ECIs

Making the most of social media and influencers for your European Citizens’ Initiative

A successful European Citizens’ Initiative requires not only a strong idea but also an effective communication strategy. In today’s digital landscape, social media and influencers have become essential tools for raising awareness, engaging supporters, and helping campaigns reach the one million signature threshold.

In this 60-minute webinar, communication experts and experienced ECI organisers will share practical guidance and first-hand experiences on how to design and implement an effective social media and influencer strategy. Participants will learn how to identify the right influencers, build an engaging digital campaign, maintain momentum throughout the signature collection period, and measure the impact of their communication efforts.

Register here to join the webinar on Tuesday 6 October from 12:30pm until 13:30pm CET.

What this webinar will help you understand

• Why social media and influencers are key to successful ECI campaigns
• How to define clear communication objectives and develop an effective digital strategy
• How to identify, approach, and collaborate with relevant influencers
• How to create engaging content and maintain campaign momentum throughout the signature collection period
• How to monitor and evaluate the success of your social media and influencer activities

Who you will hear from

Participants will hear directly from communication experts and organisers of successful European Citizens’ Initiatives:

• Communication expert: Daniela Vancic, Lead European Policy and Advocacy at Democracy International
• ECI organisers: names TBC
• Influencers connected to the ECI Campaigns: names TBC

Webinar agenda

• Introduction and welcome by  Paola Zamboni, ECAS 
• Overview of the key elements of an effective influencer campaign by Daniela Vancic, Democracy International 
• Experiences of ECI organisers 
• Experiences of influencers
• Questions & Answers session with participants
• Closing remarks and additional resources

Don't miss this opportunity to learn practical strategies, ask your questions, and connect with experts and experienced ECI organisers. Register today!