There are many businesses that buy attention from consumers and sell them to advisers (Google, Facebook, television/publications without subscriptions, etc.)
They add nothing to our lives which could not be sold as a product with a normal fee.
Because as a consumer you are not a client, you are the product being sold to advertisers. This makes you powerless and these companies get disproportionate power.
Advertising itself has become the art of selling us products we did not know we need, it creates a desire. This is not good for the planet.
For these reasons the buying of attention should be taxed in the European Union, perhaps even outlawed. A single member state can not do this.
It is perfectly feasible because we are also able to collect value added tax. Tax authorities could also look into the books of local companies to see if attention is bought (e.g. Facebook advertisements). Consumers then have to turn to journalists and retailers to get (reliable!) information about products and services. Currently they are also losing their grounds and independence, despite being extremely important.
How to proceed from here?
Mišljenja izražena na forumu europske građanske inicijative isključivo odražavaju stajalište njihovih autora i ni na koji se način ne mogu smatrati odrazom stajališta Europske komisije ili Europske unije.
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