Webinar 'Unlocking Engagement: Strategies for Reaching and Activating the Unengaged for Your ECI', 2024

In this webinar, we delved into the strategies and tactics aimed at mobilising the unengaged and fostering active participation in European Citizens' Initiatives (ECIs). 

Our experts explored the barriers hindering engagement, innovative approaches to outreach, and the pivotal role of digital tools and grassroots activism in driving ECI success. Drawing from real-world experiences, both from expert perspectives and ECI organisers, we dissected effective strategies, shared valuable insights, and discussed challenges faced in the pursuit of engagement. 

Webinar Agenda: 

1. Introduction and Welcome 

2. Presentation by Alessandra Cardaci – Debating Europe on strategies to mobilise the unengaged, challenges and lessons learnt

3. Presentation by Gauthier Hansel, Tax the Rich European citizens’ initiative on their experience engaging the unengaged, strategies used, and the triumphs and challenges they faced

4. Presentation by Kristina Krajnc, My Voice, My Choice European citizens’ initiative on their experience engaging the unengaged, strategies used, and the triumphs and challenges they faced

5. Vasiliki Mustakis, Participatory Democracy Coordinator, ECAS on support tools available to ECI Organisers

6. Q&A 

7. Closing remarks 

In this webinar, you will find the answers to the following questions: 

What innovative strategies have you found most effective in mobilising the unengaged and fostering active participation (in your ECI)?

Can you share some key lessons learned from your experience? What worked well and what didn’t?

Can you discuss a specific campaign that faced significant challenges and how those were overcome?

What are some common challenges you’ve encountered when trying to increase citizen engagement, and what strategies have you used to overcome them?

How have digital tools transformed the way we engage citizens in the EU? Can you highlight some digital platforms or technologies that have been particularly impactful?

What are some challenges and limitations of using digital tools for engagement, and how can they be addressed?

Speakers: 

Alessandra Cardaci, Lead Partnership Manager - Debating Europe

Gauthier Hansel, Organiser of the "Tax the Rich" European citizens' initiative  

Kristina Krajnc, Head of Communication of the "My Voice, My Choice" European citizens' initiative

Platform: Webex 

Language: English