Discover the inspiring story of the "End the Cage Age" campaign, a successful European citizens' initiative (ECI) that gathered over 1.4 million signatures to request ending cage use in EU animal farming. Backed by more than 170 NGOs from animal welfare, environmental, and consumer rights sectors, this campaign sparked a Europe-wide conversation on animal welfare.
With impactful footage, celebrity endorsements from Pamela Anderson and Ricky Gervais, and collaboration with EU decision-makers, "End the Cage Age" brought together diverse support. This collective effort shows how determined advocacy can push policy changes across Europe.
Read the success story to learn more about the campaign's powerful strategies and achievements.